For many brands, their visual identity is second only to name as a touchpoint for reputation. Simply put, it’s literally the image you present.
We thoughtfully design logos that meet the real, on-the-ground needs of organizations with complex missions and needs. But what sets us apart is a pragmatic approach to fitting logos, new and existing, into cohesive identity systems that evoke the brand across media and situations. These systems can incorporate color, text, motion, and even audio working together.
We build systems
We develop these full identity systems with strong consideration for a variety of factors, including:
- Alignment with your brand, structure, and audience
- Flexibility and ease-of-use across usage and media
- Adaptability and longevity for future needs and direction
Clean slate or building on success?
There are times to build a new visual identity from the ground up, but there are at least as many times to build on your current brand’s strengths.
We’ve done completely new launches, but have found most visual identity work is “rebuilding the car while it’s driving.” Visual identities quickly develop associations and meaning, what designers call “brand equity.”
It takes careful approach to both design and implementation, but thoughtfully enhancing and improving without completely throwing out existing value is the best approach for many clients.
Ease of use
Brands are only valuable if they’re used consistently.
We go beyond the traditional PDF and shared folder of logo files (where was that again?) and provide an easy-to-use internal branding web site where you can quickly view your different branding options alongside convenient guidance for effective use and also download available files in different formats.